codetribe logomenu icon

Forging Global Efficiency: Powering Warner Bros's 50M+ Subscriber Expansion

Engineering a bespoke enterprise solution to automate complex localization workflows and accelerate global market expansion

DOWNLOAD PDF

To power its rapid global growth, Warner Bros partnered with Codetribe to architect a custom enterprise platform for complex localization and CRM workflows. We engineered a scalable, automated solution that eliminated manual processes, fortified digital asset security, and provided strategic oversight, enabling WBD to seamlessly launch in over 40 new markets and onboard millions of new users with confidence and precision.

Client

Warner Bros

Country

USA

Market

Globally

Type

Enterprise

Story

A global media and entertainment powerhouse, Warner Bros operates the world’s most complete portfolio of content brands, including the premier streaming service HBO Max. In 2021, the company embarked on an ambitious global expansion to bring its iconic content to millions of new subscribers worldwide.

Business Impact

Accelerated Global Time-to-Market

The automation platform provided the operational backbone for Warner Bros' multi-regional expansion. By automating the entire localization pipeline – from task creation to content delivery – we eliminated manual bottlenecks. This enabled the seamless management of complex content requirements for expansion into the EMEA and LATAM regions, covering nearly 70 countries and paving the way for their North American rollout, executing their global strategy with speed and precision.

Achieved Massive Operational Scalability

The solution was engineered for hyper-growth, providing the scalability needed to support a 75% increase in global subscribers. As Warner Bros onboarded over 52 million new users, our automated localization engine effortlessly handled the exponential surge in personalized CRM communications and content adaptations. This ensured that operational capacity was never a constraint on growth, allowing them to scale their user base without compromising performance or efficiency.

Delivered Breakthrough Efficiency and Savings

Our end-to-end automation of the localization pipeline delivered transformative efficiency gains. By eliminating thousands of hours of manual work – such as file handling, data entry, and vendor coordination – we achieved an 87% reduction in manual effort. This directly translated into estimated annual savings of over $250,000 and a 84% decrease in data-entry errors, significantly enhancing content accuracy and protecting brand consistency across all global markets.

~70

New Countries Launched

75%

International Subscriber Growth

87%

Reduction in Manual Effort

80%

Faster Content Captioning

Focus Area

Domains

CMS

Web Apps

Enterprise Software

Cloud Computing

Databases

Services

Maintenance & Support

Project Management

System Integrations

Web Development

Backend Development

Fully Managed Teams

Prototyping & POCs

API Development & Integration

CI/CD Implementation

DevSecOps

Industries

Media, Entertainment & Creative

Security & Cybersecurity

Tech Stack

Amazon RDS

Amazon S3

AWS Lambda

Python

Amazon API Gateway

Amazon DynamoDB

AWS

AWS Cloud Development

Kit (CDK)

AWS Step Functions

Challenges

To support its global expansion, Warner Bros needed to overcome significant operational hurdles. The rapid entry into new markets created an unmanageable volume and complexity in localization and CRM workflows, which were bottlenecked by slow, costly, and error-prone manual processes. This inefficiency not only created financial drag but also risked brand consistency. Lacking a single source of truth, the fragmented system prevented the centralized strategic oversight required for performance monitoring and data-driven decision-making at an enterprise scale.

Solutions

Codetribe engineered a custom enterprise platform to solve Warner Bros's challenges. We architected a centralized, scalable solution on a serverless AWS framework, creating a single source of truth to support hyper-growth. The platform’s core was an intelligent, end-to-end automation engine that integrated with existing tools, eliminating manual data handling and freeing the Warner Bros team for strategic work. A real-time analytics dashboard provided the crucial strategic visibility for management to monitor performance, optimize processes, and make proactive, data-driven decisions.

Codetribe’s structured approach is impressive. They think ahead, go the extra mile, and consistently deliver creative, dedicated solutions.

Csaba Kötcsei

VP, Streaming Creative Services HBO Max EMEA

Related Case Studies

AMS-IX

Pioneering Agentic AI to Automate Enterprise Workflows

Read More

BMW

Fortifying Security on a Big Scale: A 71% Faster Response to Critical Vulnerabilities

Read More

ALL CASE STUDIES