Driving Growth: Scaling to 2 Million Active Daily Users

How we architected a high-performance loyalty platform to power omnichannel growth for a global retail leader

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Global retail leader Ahold Delhaize partnered with Codetribe to transform its mobile app into a high-performance loyalty platform for its market. The re-engineered solution unified the customer journey on a robust, enterprise-grade architecture, driving a 38% increase in user engagement. Scaling to 2 million users, the app solidified Ahold Delhaize's market leadership through enhanced growth and data-driven personalization.

Client

Ahold Delhaize

Country

Serbia

Market

Europe

Type

Enterprise

Story

Ahold Delhaize is a world-leading food retailer, and its subsidiary, Delhaize Serbia, is a dominant force in its market with over 500 Maxi brand stores. Serving millions of customers weekly, the company is strategically committed to leveraging digital innovation to deepen customer relationships and maintain its competitive edge in a rapidly evolving omnichannel landscape.

Business Impact

Dominant Market Penetration and User Acclaim

The platform achieved immediate market dominance, scaling to 2 million active daily users with an exceptionally rapid adoption rate of 300,000 downloads within the first few weeks of its launch. This success is sustained, as evidenced by its consistently high user ratings: a 4.5-star average from over 32,900 reviews on the Google Play and App Store. This volume of positive feedback validates the platform's long-term quality, stability, and user-centric design.

38% Increase in Engagement and Enhanced Loyalty

The personalization engine directly drove a 38% increase in active and engaged users. By shifting from hundreds of generic offers to thousands of tailored promotions weekly, the app became significantly more relevant to each customer, a success that transcended demographics, with 20% of active users over 55. This measurable lift in engagement fosters the lasting loyalty that underpins higher customer lifetime value.

Solidified #1 Market Position and Omnichannel Growth

By becoming essential to the in-store experience, the app became the central driver of Ahold Delhaize's omnichannel operation. This success solidified the client as the #1 online food retailer with $34 million in annual revenue, fueled by its highly engaged user base of 2 million. The app's success also enabled a major investment in an e-fulfillment center, which tripled online order productivity and linked the loyalty platform to top-line business growth.

38%

Increase in User Acquisition and Engagement

2M

Active Daily Users

500K

New Users in 2 Months

Focus Area

Domains

Enterprise Software

E-Commerce

CMS

Mobile Apps

Services

Big Data & Analytics

Fully Managed Teams

Product Management & Strategy

Project Management

MVP Development

UX/UI Design

Mobile Development

QA & Testing

Industries

E-Commerce & Retail

Advertising & Marketing

Business & Expert Solutions

Tech Stack

JavaScript

TypeScript

React Native

Google Analytics

Firebase

Microsoft Azure Cloud Platform

Challenges

Ahold Delhaize faced the strategic challenge of unifying a fragmented customer journey across over 500 stores. Its existing technology lacked the scalability to move beyond a few hundred generic offers, creating a high risk of customer "offer fatigue" and preventing true personalization. The ultimate goal was to transform the app from a simple loyalty tool into an indispensable omnichannel engine that could solve real-world friction points, like long checkout lines, and directly fuel revenue.

Solutions

To address these challenges, Codetribe engineered an integrated digital loyalty platform with a secure and scalable Microsoft Azure backend. The solution featured a sophisticated, data-driven personalization engine that tracked real-time shopping habits to deliver thousands of hyper-relevant promotions. To bridge the digital-to-physical gap, the app was enhanced with a suite of in-store functionalities, including an innovative "Fast Check-Out" process and a digital voucher wallet, transforming it into an essential tool that created a seamless and valuable user journey.